Sales Planning free essay sample

The delivery service which started with 3 bikes has now expanded to 3 delivery bikes and the crew has increased from 15 employees to 62 employees. With the demand expansion they have been able to increase the supply from 36000 donuts per month to 80000 donuts per months. With all these expansions they are now able to match the supply with demand avoiding customer disappointments. 1. 1. 2GNWD Cup Cake Concept ‘Cup cakes’ are a new product range introduced by GNWD to its customers in the recent past. As GNWD’s flagship product is donuts, the management have been considering in diversifying its product range in to cupcakes. Since there are no other challenging competitors in the market, GNWD believe that the Cup cake concept will be a better customer attraction for the business aided by its pre- built reputation for donuts. In tuning in this Cup Cake concept in to its existing donut market, GNWD has been making use of certain advertising mechanisms and personal selling techniques. We will write a custom essay sample on Sales Planning or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Following segment of research explains the mechanisms of advertising and personals selling used in effective Cup Cake promotions by GNWD. 1. 1. 3Cupcake Promotion Objectives Create awareness about cupcakes (since cupcakes is a new product) * Persuade customers to buy cup cakes. * Create a strong customer base for a good start Advertising amp; Personal Selling GNWD has different genres of target audiences for its cup cakes. They believe that applying a common advertising slogan or message on its customer who belongs to different age categories and statuses would certainly not create any effective consumer attraction. Approaching working staff in the exact tone of approaching teenagers will never be successful since different age categories has different mind sets in looking at and understanding things. Therefore, GNWD make use of different slogans and graphical illustrations for different audience categories. Also, GNWD had deviated from its traditional ‘Retail Outlet’ personal selling technique to more effective and creative techniques such as Order Takers amp; Order Creators. * Differing Advertising Slogans * Targeting shoppers-‘All shopping end with a cupcake’ is used as the slogan and this would attract the attention of shoppers create interest on cupcakes and there will be desire to buy cup cake while shopping and that will lead to an action to purchase a cupcake while shopping. Targeting teenagers-‘Go nuts with Cupcakes. Introducing Mr. Cupcakes† is used as the slogan in the promotion process for the teenagers and this would attract the attention of the teenagers and it would create intest and desire purchase cup cakes. They would be motivated to purchase cupcakes with the pocket money they get from their parents. * Targeting office workers-‘It is time to have a break. Enjoy a cake’ is used as the slogan and this would get the attention of the office workers creating interest and desire inside them to enjoy a cupcake while on work when they leave office in the evening. 1. 1. Mixing Advertising amp; Personal Selling In the most common scenario, GNWD exploit only personal selling in selling its products. As mentioned above, in entering in to the market with a new phase, GNWD decided to diversify its personal selling techniques in to two different ways blended with advertising. * Order Takers:is the traditional sales force used at retail outlets in selling its products. In this scenario, how advertising is being used is that graphical representation advertising such as tripod banners, posters and digital signage solutions in illustrating persuasive information about GNWD cup cakes. Order Creators:is the sales force allocated in creating sales opportunities by negotiating with its customers. Such sales force will be included with sales representatives who negotiate with hotels, schools, cafes, companies amp; etc in person to convince its buyers to purchase cup cakes from GNWD in including them in their cafeterias. Most frequently, these negotiations happens over E- Mails where the sales representatives attach product catalogues of GNWD for advertising.